New Year's party for OTKRITIE bank

CORPORATE EVENT

Winter

SEASON

Night in the toys shop

CONCEPT

250 people (children with parents)
Moscow. Spiridonov's Mansion on Tverskaya

LOCATION

New Year's corporate party for the children of the clients of OTKRITIE Bank

FORMAT

GUESTS

Task

Let children feel as if they are rightful owners of the New Year's party by giving them control over time and space
External factors

Many guests for who the feeling of 'disobedience day' is created and at the same time the New Year's program is precisely planned. Autonomously functioning locations should create one integrated space
Solution

Redirecting children's restless energy into creativity. Attracting all guests' attention to the main stage via uniquely developed adventure game. The game is built around children's interest in solving tasks and participating in the common action
Lessons learnt

Concentrated team while working with the children audience. Justified double security measures
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